People Do Judge their new coming emails from the subject
line. So, if you are a professional email marketer or you are sending emails
day by day you ought to master writing a subject line so that your emails get opened, in fact practicing more
on it will make you write subject lines easier and more unconsciously you
will perfect writing them.
If you are just thinking of any subject line after you
finish your email, you are doing a really big mistake, as the quality of your subject
line dramatically affect your open rate. They may seem like a small part of the email,
but also subject lines are the first impression makers to your recipients, and
they are the flag that will make your email stand high in a crowded inbox.
So, we thought of the Best and Important Practices for
writing a professional subject line, and here’s what we got for you:
1. Write Subject Line First
2. Keep it as short as possible
3. Be concise, eliminate unneeded
words
4. Be clear and specific about email
topic
5. Use logical words
6. Set a deadline in subject line
7. Request response if needed
8. Highlight the value you offer
9. Personalize, make people feel
special
10. Don’t start a sentence and finish
it in the email body
11. Don’t use ALL CAPS
12. Use concise language
13. Use a meaningful and related
preview text
14. Reread and eliminate mistakes
1. Write the subject line first
One of the disastrous
mistakes a person can make in sending an email is forgetting to write a subject
line, this may not only lead to dramatically reduce the open rate but also it
get lost or unnoticed in the mailbox, and more worth it may be sent to the spam
box, so the best thing is to write it first, this will help to attract attention to this email and that’s why we at FastDeliver give the user
ability to write the subject line and preview text before even starting to
write the email
N.B: Preview text is the text shown after the subject line in emails list to the
recipients
2. Keep the subject line as short as possible
On average, email inboxes show 60 to 70 characters max from
the subject line, and mobiles show an average of 25 to 30 characters, that’s
the main reason to keep it short. If it’s difficult for you, you can think about
which words can be eliminated or included inside the email and still not hurt
your subject line. For example, the word “newsletter” can be eliminated from the subject line, some studies show it lowers the open rate in fact.
3. Be Concise, eliminate
unneeded words
That’s exactly the core to keep your subject line short. You
can avoid greeting words like “hello”, “Thank you”. But rather you better use
words like these at the start of the email
4. Be clear and specific about
email topic
The subject line should tell exactly what your email is about,
this helps your recipients to prioritize your email importance. It must not be
generic or vague. Writing subject lines like “hello, please open my email” or
“hi, do you have a second?” will drive you to reach a zero % open rate
5. Use logical words
In a world full of emails and of course, some of them are
spammy. Many people use search filters nowadays. Thus, including logical words
or search keywords relevant to your email topic can make it easier for your
recipient to search for your emails and find it
6. Set a deadline in the subject
line
Using a sense of urgency in your emails subject line can
significantly increase your open rates, especially if you present offers ending next week, or offers ending in 2 days, also it can be used if you need a reply
within 2 days or before the end of the week
7. Request response if needed
Just like driving a sense of urgency, if you need a response, make it clear in the subject line pushing for a response will
increase your probabilities to get your email opened. You can use words like
“thoughts needed on X” or “waiting for your reply on Y”. of course it’s also
recommended to request the response in the email body, but these are tips for
increasing your email open rates
8. Highlight the value you
offer
This one is huge and needs a topic by itself, anyway, if you
are sending a cold email to someone you don’t know, you need to write a subject line indicates the value and tells your recipients what they will get and why
they should open your email, is there something helpful for them? A discount? A
free tip? A free service? Making it clear for your recipients what’s in it for
them will significantly increase your subject line quality and boost your open
rate
9. Personalize, make people
feel special
You have to know who you’re sending the email to, and they
have to recognize that it relates to them or a subject interesting to them.
Using their name, company name or any of the personalization tags is one of the
best ways to do that and makes the recipient much more likely to open the
email. For example, you might write, “Increase theirdomain.com traffic by 25%,”
or “John, see how you compare to competitors.”
10. Don’t start a sentence and
finish it in the email body
If you begin a thought or question that ends in the email, then
you are forcing your recipient to open the email. This is annoying, and since
clarity and being respectful of the recipient’s time is the goal, it’s not very
helpful. Consider whether an instant message, a call, or an in-person chat might
be a better medium for your question.
11. Don’t use ALL CAPS
The most annoying thing you can do to your recipient is to
type the subject line or even worse all the email in CAPS. You might get some
attention but in the wrong way. Using ALL CAPS is the digital equivalent of
yelling, and people don’t like to be yelled at.
Not only it’s annoying and disruptive but it also, look
spammy. Which makes it not a wise decision. If you want to emphasize certain
words, you better highlight these words in bold font.
12. Use concise language
Keep in mind that people scan their inboxes very quickly --
so the clearer and more concise your subject line are, the better. It's usually
a lot better to be concise than it is to use complex and flowery language --
unless you're going for an elusive subject tone to entice your recipients.
When you're going for a concise subject line, think first
about how your email will benefit your recipients. You'll want to make that
benefit very clear. For example, "Increase your open rates by 50% today”
is more appealing than "How to increase open rates."
13. Use a meaningful and
related preview text
While preview text isn't technically part of your subject
line, it does appear right after the subject line and it certainly deserves
your attention as it is the first thing your recipient will read after the subject
line and before opening your email.
Preview text provides recipients with a peek at the content
inside your email, which email clients like Gmail, iPhone Mail app, and Outlook
will display alongside the subject line. The amount of text shown depends on
the email client and user settings.
When you don't set the preview text yourself, the email
client will automatically pull from the body of your email. That can look messy
depending on your email content especially if it’s HTML formatted, and it's
also a wasted opportunity to engage your audience.
14. Reread and eliminate
mistakes
To avoid misprints and other mistakes, be sure to reread the
subject line. A professional email should not have any errors in the subject
line. Rereading helps you eliminate copy and paste errors which can happen when
sending a similar email to multiple people and you may forget to change a name
or title in the subject line
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